Rehan Choudhry for Life is Beautiful

Rehan Choudhry Headshot_NEW

Life is Beautiful is an inspirational social platform that aspires to help people see all the beauty in the world. To help promote and celebrate their message, Life is Beautiful has put together a music festival that takes place in downtown Las Vegas on October 24th, 25th and 26th. The festival will feature such well-known acts as Kanye West, Outkast and Foo Fighters.

I had the chance to speak with Rehan Choudhry, the founder of Life is Beautiful, about the upcoming festival. You can learn more about Life is Beautiful and their music festival at

Can you first talk a little bit about the upcoming music festival?

We launched the festival last year. That was the very first one and we didn’t know what to expect. We had really ambitious goals. Going into this year we are responding to the enthusiastic feedback we got from last year. We diversified our lineup. We are increasing the size of the stages from last year. We are taking the culinary aspects to another level. We are bringing in really respected chefs. We also will have a learning and speaker program. The storytelling aspect will be interesting and it goes with the Life is Beautiful message. We will have a lot of art on display as well.

Where did the Life is Beautiful movement as a whole spawn from and what you are trying to accomplish with it?

10 years ago I was going through some pretty tough life challenges with a friend of mine that was struggling with coming out. She had a challenge facing the world and coming to grips with how people would react. In her darkest moment I remember thinking I wanted to find a way to communicate to her that “life is beautiful.” When I started Life is Beautiful I wanted to create a primary message that was socially driven and that acted as a constant source of encouragement. I wanted it to be a reminder that life is beautiful, even if it doesn’t always feel that way.

What kind of people do you think will benefit the most from the message of Life is Beautiful?

The audience is pretty widespread—whether it’s a teenager being bullied or someone in theirs 40s feeling trapped in a life they don’t want to live. It always helps to show people there is a more positive world out there waiting for you. Our audience is very wide and our musical festival reflects that.

Have you personally dealt with the type of personal dilemmas that Life is Beautiful is trying to make easier for people?

I struggled in school quite a bit and got kicked out of school midway through college. I had to fight my way back in and I barely graduated. I got my first job when I was 23 and 3 months into the job I had a massive heart attack. I barely survived and I struggled from stroke activity for four years. I recovered and started a career, but I eventually realized I didn’t want to wear a suit everyday for the rest of my life. I quit and started my own company—that was about 2 years ago.

There are a lot of people going through harder times than I did and making harder decisions than I did. People need unexpected positivity in their life.