adidas: Superstar

Despite what Kanye West might think—adidas did not start when Yeezy signed on with the legendary sneaker company.

walks the runway at the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City.

There is no doubting however that West and his Yeezy line of clothing & sneakers has brought plenty of attention to adidas recently. 

adidas-superstars-sneakers-looks-12

However, adidas’s relationship with popular culture got extremely strong in the 1980s—long before any Yeezy collaborations.  

SATURDAY NIGHT LIVE -- Episode 4 -- Air Date 10/31/1981 -- Pictured: Eddie Murphy as Raheem Abdul Muhammed during "SNL Newsbreak" on October 31, 1981 -- Photo by: Alan Singer/NBCU Photo Bank

SATURDAY NIGHT LIVE — Episode 4 — Air Date 10/31/1981 — Pictured: Eddie Murphy as Raheem Abdul Muhammed during “SNL Newsbreak” on October 31, 1981 — Photo by: Alan Singer/NBCU Photo Bank

The sneaker that really helped to cement adidas as a fashion staple was the “Superstar” model. Its popularity was assisted by Run-DMC and their use of the sneaker as a “lifestyle” shoe. The legendary hip hop group started wearing the Superstar around 1983. 

run-dmc-adidas-superstar

When the Superstar was originally introduced in 1969 it was meant for use as a basketball sneaker. It was the first low top basketball sneaker to feature a leather upper and have a rubber shelltoe—the toe became a signature aspect of the sneaker. To many sneaker enthusiathists, the Superstar is known simply as the “Shelltoe.” 

Kareem Abdul-Jabbar, 1970, Original Caption Reads: 'DC And Late City Sports, Bullets College Park, Kareem Abdul Jabbar, Leads Bucks In For Sabbath Opener'. (Photo by Afro American Newspapers/Gado/Getty Images)

Kareem Abdul-Jabbar, 1970, Original Caption Reads: ‘DC And Late City Sports, Bullets College Park, Kareem Abdul Jabbar, Leads Bucks In For Sabbath Opener’. (Photo by Afro American Newspapers/Gado/Getty Images)

Kareem Abdul-Jabbar endorsed the Superstar and his greatness as a basketball player helped to bring the sneaker relevancy and credibility within the sports world. Jabbar is the all-time leading scorer in the history of the NBA and he scored a lot of his points in the Superstar. 

Center Kareem Abdul Jabbar of the Los Angeles Lakers. (Photo by Tony Tomsic/WireImage)

Center Kareem Abdul Jabbar of the Los Angeles Lakers. (Photo by Tony Tomsic/WireImage)

In 1986 Run-DMC released “My adidas.” The song was a love letter to the Superstar and it showed just how strong the shoe’s appeal had become with the youth of that era. Run-DMC wore the sneaker without laces and pushed the tongues out—kids everywhere started wearing their adidas sneakers the exact same way. 

The strong relationship that adidas established with DMC and the music world continues today with its partnerships with artists like Pharrell…

LOS ANGELES, CA - DECEMBER 03: Pharrell Williams attends the collaboration celebration of Pharrell Williams and Adidas at Hinoki & The Bird on December 3, 2014 in Los Angeles, California. (Photo by Christopher Polk/Getty Images for Adidas)

LOS ANGELES, CA – DECEMBER 03: Pharrell Williams attends the collaboration celebration of Pharrell Williams and Adidas at Hinoki & The Bird on December 3, 2014 in Los Angeles, California. (Photo by Christopher Polk/Getty Images for Adidas)

Rita Ora…

DUBAI, UNITED ARAB EMIRATES - FEBRUARY 10: Rita Ora poses for a picture as she launches her adidas Originals Rita Ora SS16 collection at the Originals store at Dubai Mall on February 10, 2016 in Dubai, United Arab Emirates. (Photo by Warren Little/Getty Images)

DUBAI, UNITED ARAB EMIRATES – FEBRUARY 10: Rita Ora poses for a picture as she launches her adidas Originals Rita Ora SS16 collection at the Originals store at Dubai Mall on February 10, 2016 in Dubai, United Arab Emirates. (Photo by Warren Little/Getty Images)

and of course Kanye West.

NEW YORK, NY - FEBRUARY 12: A close up shoe detail from the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City. (Photo by Kevin Mazur/Getty Images for adidas)

NEW YORK, NY – FEBRUARY 12: A close up shoe detail from the adidas Originals x Kanye West YEEZY SEASON 1 fashion show during New York Fashion Week Fall 2015 at Skylight Clarkson Sq on February 12, 2015 in New York City. (Photo by Kevin Mazur/Getty Images for adidas)

The Superstar’s place in our culture is as strong as ever and that has a lot to do with adidas’s collaborations in the past…

NEW YORK - FEBRUARY 25: Run DMC Addidas during the 35th anniversary of the Addidas superstar sneaker honoring the life of Jam Master Jay at Skylight Studios on February 25, 2005 in New York City. (Photo by Paul Hawthorne/Getty Images)

NEW YORK – FEBRUARY 25: Run DMC Addidas during the 35th anniversary of the Addidas superstar sneaker honoring the life of Jam Master Jay at Skylight Studios on February 25, 2005 in New York City. (Photo by Paul Hawthorne/Getty Images)

and present.

299B25D200000578-3123407-image-a-38_1434275656557

Kendall Jenner

You can purchase the Superstar and more adidas’s styles at shoepalace.com

1 Comment

  1. Dortha

    05/15/2017 at 9:35 pm

    Thank God! Soeonme with brains speaks!

Leave a Reply

Your email address will not be published. Required fields are marked *


*