New Era and the stndrd magazine have come together to create a special edition issue that celebrates the history of New Era. New Era is one of the most respected brands on the market today. The iconic caps the company makes are a fashion necessity because of their quality and authenticity. New Era caps are present in everything from professional baseball games to music videos. The company has been making caps for nearly 100 years now and their cultural relevancy shows no signs of dissipating.
New Era & the stndrd felt Super Bowl 50 would be the perfect time to launch this special issue. the stndrd magazine was born in the Bay Area, which is the location of the Super Bowl this year. New Era also has produced caps for the largest sporting event of the year, Super Bowl 50. Releasing this issue at Levi’s Stadium in Santa Clara, California seemed like the perfect thing to do—we hope you all enjoy “The New Era Issue.”