Reebok Classic x Kendrick Lamar

THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0395 -- Pictured: Hip-hop artist Kendrick Lamar arrives on January 7, 2015 -- (Photo by: Douglas Gorenstein/NBC/NBCU Photo Bank via Getty Images)

THE TONIGHT SHOW STARRING JIMMY FALLON — Episode 0395 — Pictured: Hip-hop artist Kendrick Lamar arrives on January 7, 2015 — (Photo by: Douglas Gorenstein/NBC/NBCU Photo Bank via Getty Images)

Last night, Kendrick Lamar debuted his brand new collaboration with Reebok on The Tonight Show Starring Jimmy Fallon—The Reebok Classics x Kendrick Lamar Classic Leather. 

THE TONIGHT SHOW STARRING JIMMY FALLON -- Episode 0395 -- Pictured: (l-r) Hip-hop artist Kendrick Lamar during an interview with host Jimmy Fallon on January 7, 2015 -- (Photo by: Douglas Gorenstein/NBC/NBCU Photo Bank via Getty Images)

THE TONIGHT SHOW STARRING JIMMY FALLON — Episode 0395 — Pictured: (l-r) Hip-hop artist Kendrick Lamar during an interview with host Jimmy Fallon on January 7, 2015 — (Photo by: Douglas Gorenstein/NBC/NBCU Photo Bank via Getty Images)

Press Release: 

Following the success of their collaborations in 2015, Reebok and Kendrick Lamar are marking the second year of their partnership by paying homage to one of the Reebok’s most iconic silhouettes, the Classic Leather.

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The Reebok Classic x Kendrick Lamar Classic Leather will launch on Saturday, January 16, 2016. This limited release is Kendrick’s second sneaker design, after the Reebok Classic x Kendrick Lamar Ventilator release in 2015. It showcases his personal take on the timeless Reebok Classic Leather silhouette, celebrating the powerful vision of unity that can be heard so prominently in his music.

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The Reebok Classic x Kendrick Lamar Classic Leather is a continuation of the blue/red LA neutrality theme for Kendrick, with the neutral colorway contrasted by minimal hits of blue and red on the sockliners, embroidered tongue labels, debossed heels and woven rope laces. A secondary set of waxed tonal grey laces are also included with this limited edition launch. Kendrick’s connection to Reebok Classic Leather’s also runs deep, as he wore the silhouettes as a kid growing up in Compton.

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The Reebok Classic x Kendrick Lamar Classic Leather launches Saturday, January 16 on Reebok.com, Reebok stores and Shoe Palace for $90.

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