G-Shock x Kevin Lyons


Casio has partnered with creative designer Kevin Lyons for a brand new timepiece. Lyons has also made a name for himself with his fashion label, Natural Born. Casio is of course one of the most trusted brands on the marketplace when it comes to creating quality timepieces. Casio and Lyons have joined forces to bring us the G-Shock GB5600KB-K8. This limited edition model is designed with Bluetooth low energy technology that allows the wearer to integrate the watch easily with their quick paced lifestyle.

“I am super psyched to be working with G-SHOCK again. Some time last year, Arkitip came to me with the opportunity to create a watch that would illustrate how tough G-SHOCK is,” said Kevin Lyons. “I immediately thought of concrete and concrete blocks. I later paired that idea with the Rudeboy concepts of Concrete Jungle and Tougher Than Tough, both being titles of classic ska recordings describing hard-core urban life in Kingston, Jamaica. Add to this my iconic pyramid Monster characters made out of concrete blocks, and the result is a strange little project that now consists of a classic 5600 with Bluetooth technology, some really cool packaging, and a large-formathand drawn off-set zine that delves deeper into this crazy combination of concrete meets toughness meets Rudeboy meets pyramids UPTOWN.”

The G-Shock x Kevin Lyons timepiece will retail for $200.00 USD and will be available in January 2015 at the G-Shock NYC Soho store and select Macy’s and fashion boutiques.

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