Brand Recognition: Young & Reckless


You probably know Chris “Drama” Pfaff from the reality TV shows Rob & Big and Rob Dydrek’s Fantasy Factory. The notoriety the hit programs brought Pfaff helped him launch his own clothing line called Young & Reckless. His reality show image was that of a shy and timid young man, but the birth of his own company has changed how many view the young entrepreneur.

Can you talk a little bit about the start of Young & Reckless?

I saw an opportunity—I thought I could take the street wear vibe to the mainstream. I really dove into it and figured it all out along the way. It was a fun and risky ride at times, but it all worked out in the end.

What are some of the most valuable lessons you have learned about building a company?

I learned countless things. I truly didn’t know anything starting out. If I could wrap everything I learned into one lesson—it’s that you can figure out anything if you really go for it. A lot of people don’t learn because they are afraid to fail. I have had a lot of failures—but they all taught me valuable lessons. You can figure it out, but you have to do the work.

What has starting a company taught you about yourself?

You learn how relentless and ambitious you really are. Everyone loves to talk about how hard they work—but when you start your own business you learn the truth about yourself. I’m not saying there aren’t people who are filthy rich who didn’t work hard, but 9 times out of 10 you see people who worked hard be successful.

What kind of advice would give someone who wanted to follow in your footsteps?

People often think they aren’t meant for success, or it’s beyond them. Everyone is human and there are no shortcuts. It’s about hard work and educating yourself. You have to take loses and recover from them. You have to persevere and not give up. Most people give up too easy. You have to believe in yourself and work as hard as you can.

Where do you want the brand to be in 5 years?

I want to make the brand as big as I can while keeping its integrity. I don’t want to be a phenomenon. I want the brand to create cool shit and last. Clothing is very trend driven and I want to sustain my business.

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